About
Sarah Hokuf
Founder, Designer, & Creative Director at TruthEra
Meet your designer...



Hi! I’m Sarah Hokuf, the Creative Director and Founder of TruthEra Design Co.
I began my career in Advertising in the late 90’s during the dotcom bubble! After a trip to Europe in 2004, I decided to start my own digital design agency, Evolve Creative, and a decade later was building hundreds of websites with my team! I was approached to sell the successful company and did so on 1-1-2020. I stayed on for 4 years until I left to work at AirCorps Aviation, which my husband owns. I really missed working with clients and building websites, so I brainstormed for several months until I felt this calling to start TruthEra. And here we are!
I’m a wife, mom, Christian, designer, tech guru, and an entrepreneur with over 20 years of business experience. I LOVE the outdoors, which means I’m in the perfect spot living in a log house in the woods of northern Minnesota, on a lake. My most consistent hobby is biking on trails – paved or single track. I’m recently considered a “dog mom” of our goldendoodle named Lego (he’s my first dog). My other interests are listening to health podcasts (oh those darn seed oils are not good for you…) and Christian political news (like Allie Beth Stuckey).
You can read my entire story in Voyage Minnesota Magazine.
View career history on
LinkedIn.
Who I'm listening to:
Wellness products I use:
Books I've read over the year:
- Toxic Empathy, by Allie Beth Stuckey
- Under His Wings, by Emily Compagno
- Living Your Truth (and Other Lies) by Alisa Childers
- Hillbilly Elegy
- The Bible and many more...
The reason I use the term “we” instead of “I” throughout this website, is that I bring on partners as needed when the demand calls for it.
I will have my eye on EVERY project, and each client is as important as the next.
Sarah's Services
Website Design
Website services
- Easy to Edit CMS Websites
- Post launch Google steps
- Landing Pages
- Author Websites
- Events with Ticket Sales
- Blogs
- Podcast Landing Pages
- Book Sales
- Events Calendar
- Custom Website Development
- Email Marketing
- Ongoing Website Updates
Chosen website platform: Duda
TruthEra builds websites in a hosted CMS called Duda. We have used many platforms over the years, and they each serve a purpose based on the needs of the business. We have found that Duda is perfect for a busy entrepreneur who doesn’t have a marketing team on staff. Plus Duda is outranking those other platforms in user experience! Maybe you’ve even tried building your own website and don’t know where to start. That’s where TruthEra comes in… Follow our guidance and your new site can be launched in a month!
Graphic Design
Design services
- Logos
- Brochures
- Catalogs
- Event Programs
- Banners
- Signage
- Books Covers
- Marketing Material
- Social Media Graphics
- Animated Graphics
- Canva Templates
What is a wordmark?
Our TruthEra logo is called a “Wordmark” and they are perfect for Influencers like you! A wordmark is a type of logo that only contains the name of a company or organization with text, without any other graphical elements. There are thousands of unique fonts available and we will choose the perfect one that gives off the vibe you’re going for – plus customize every letter to make it look perfect!
Slide Decks
Presentation services
- Presentations
- Graphics
- Google Slides
- PowerPoint
- Keynote
- Prezi
- Canva
More about slide decks
TruthEra has designers with experience building slide decks for business owners, speakers, solopreneurs, and political campaigns. We will craft your deck using the platform of your preference, whether it’s Google Slides, PowerPoint, or Keynote.
Make your presentation stand out and provide a visual to your audience!
Tech Consulting
Consulting & Tech Setup
- Setup Google Suite
- Online payment processing
- Fundraising tools
- Get advice on software
- SEO recommendations
Website Strategy
- Review website
- Website planning
- Digital marketing strategy
- Website improvements
- Website tech support
- Ongoing edits